Discover the Not-me Difference
Mission, vision and values
Mission To provide women with modern, comfortable, high-quality footwear, combining style and well-being with every step. Our goal is to offer a differentiated shopping experience, with humanized service and proximity to our customers. Vision To be a national benchmark in the women's footwear market, recognized for its innovation, exclusive design and connection with our customers. We seek to expand our presence both digitally and physically, always with excellence. Values Quality and Comfort - We develop products that combine beauty and well-being, guaranteeing satisfaction in every use. Engagement and Proximity - We maintain a close relationship with our customers, listening to their needs and following trends. Innovation and Modernity - We constantly seek out new ideas, technologies and designs to surprise and delight. Commitment to Experience - We take care of every detail, from the first click to delivery, to make the shopping journey special. National Value - We believe in the strength of national production and the quality of our market.