​About us

How Our Business Started
Not-me was founded by Ana Carina, an entrepreneur with over a decade of experience in the banking sector. After years of working in this field, Ana felt the desire to create something of her own—something that would combine her passion for fashion with her sales skills. In mid-2018, she decided to bring her dream to life and founded Not-me, a footwear company with national production.

Why This Type of Product
Ana chose the footwear segment because her first professional experience was in this area, and she has always had a passion for fashion and sales. She saw fashion as an opportunity to express her creativity and offer high-quality products to customers, contributing to their well-being and self-esteem.

How Long We Have Been Selling This Product
Since the launch of Not-me in 2018, we have worked tirelessly to offer the best footwear to our customers. Our commitment to quality and innovation has allowed us to grow and establish ourselves as one of the leading footwear brands in Brazil.

Who is Behind Our Brand
The Not-me team is made up of dedicated professionals who are passionate about what they do. From designers and pattern makers to the sales and customer service teams, everyone works together to ensure excellence in everything we do. Founder Ana Carina leads with passion and vision, inspiring the team to achieve new levels of success every day.